Fruitspot appoints innovation head

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Online fresh produce platform hires Brent Erenwert as its new director of innovation

Fruitspot, the online platform for commercial buyers and sellers of fresh products, has announced that Brent Erenwert, president of Brothers Produce and founder of Produce Universe, will be joining the team as director of innovation.

According to the group, Erenwert will have oversight of the strategic direction, expansion and operation of Fruitspot’s online industry network and social platform, which is set to "redefine how users across the fresh products industry connect and build their professional network".

Fruitspot’s online industry network and social platform will enable thousands of growers, shippers, wholesale distributors, retailers, and food service companies to find new partners, manage their contacts, and solve business needs, all in one intuitive –and free– online platform.

“I am thrilled that Brent will be joining our team,” said Jose Baptista, CEO of Fruitspot. “He shares our values and focus on innovation, and he places the same strong emphasis as we do on the user experience and providing real value for the industry. He has shown himself to be an extraordinary leader throughout his career, with a proven track record in both produce and building online networks for the industry.”

“I am excited to join Fruitspot and look forward to working with the thousands of members who have already signed up and help lay the groundwork for several thousand more to join us,” said Erenwert. “Jose has created a beautiful platform that I feel with my background and experience we can deliver what the industry has been hungry for.”

Fruitspot.com helps traders connect and move fresh products, and will be available in over 100 countries from August 2016.