Fruitspot.com announced today that Brent Erenwert, President of Brothers Produce and founder of Produce Universe, will be joining the online platform team as a Director of Innovation.
Erenwert will have oversight of the strategic direction, expansion and operation of Fruitspot’s online industry network and social platform, which is set to redefine how users across the fresh products industry connect and build their professional network. Fruitspot’s online industry network and social platform will enable thousands of growers, shippers, wholesale distributors, retailers, and food service companies to find new partners, manage their contacts, and solve business needs, all in one intuitive –and free– online platform.
“I am thrilled that Brent will be joining our team,” said Jose Baptista, CEO of Fruitspot. “He shares our values and focus on innovation, and he places the same strong emphasis as we do on the user experience and providing real value for the industry. He has shown himself to be an extraordinary leader throughout his career, with a proven track record in both produce and building online networks for the industry.”
“I am excited to join Fruitspot and look forward to working with the thousands of members who have already signed up and help lay the groundwork for several thousand more to join us,” said Erenwert. “Jose has created a beautiful platform that I feel with my background and experience we can deliver what the industry has been hungry for.”
Erenwert has more than 18 years in the produce industry, including pioneering digital solutions as founder of Produce Universe, acquired by Vance Publishing in 2013.
Fruitspot.com is the fastest platform to connect and trade fresh products. Available in +100 countries starting in August 2016, Fruitspot is a faster, intuitive platform for commercial buyers and sellers of fresh products to connect and trade, faster. Fruitspot includes a professional network, a trading marketplace, and an on-demand support and troubleshooting service.