The Grocer UK: "The disrupters: the best businesses shaking up grocery"

Disruptive is the hottest buzzword in business. Veering out of leftfield, shaking up the established order, a disruptive business is innovative and clever. And grocery is a hive of disruptive activity. As well as giants like Amazon, smaller players are also making intriguing moves. So who are some of the best?

Making the perfect fruit match online

Like Tinder for lonely fruit merchants and hungry buyers, Fruitspot is the first online matchmaking service that connects buyers to growers in real time across the globe. CEO Jose Baptista says it will improve supply and demand imbalances, as well as crop and yield variability, by allowing growers to advertise excess stock and for buyers to post what they are looking for. He also believes it can address the staggering levels of waste in the supply chain by finding a home for oversupplied or rejected produce. Whole Foods has already signed up and Baptista remains in discussion with major UK supermarket chains. Fruitspot charges a service fee of between 2% and 3% of the cost of the order, which it says compares favourably to existing trade and distribution models. Insurance is also in place to ensure suppliers will always get paid by buyers.

18 Mar 2016 | By James Halliwell