Fruitspot Makes Worldwide Debut

Original story here

NEW YORK ― Fruitspot unveiled today fruitspot.com, a faster, intuitive platform for commercial buyers and sellers of fresh products to connect and trade. The platform includes three services: a uniquely designed trading marketplace, a verified network of buyers and sellers, and a full-service support center to provide users with the personal help they need while buying or selling fresh products.

More than 600 companies have already joined the platform.

“We've designed Fruitspot to quickly solve urgent needs, frequently caused by excess or shortages in production,” said Jose Baptista, Fruitspot’s CEO. “In under two minutes, our users can notify a verified network of buyers or sellers to receive quotes that solve their need faster than anywhere else. This makes our platform uniquely valuable to access new markets, partners, and trading opportunities.”

“Fruitspot is more than a marketplace – our vision is to provide information and tools to enhance transparency in the market, not only in terms of prices and product availability, but also in terms of product quality, value, and the reliability of every user accepted into our platform,” added Eduardo Bozzolo, Country Manager in Chile.

Unique marketplace design

Fruitspot includes a revolutionary online marketplace that specializes on speed and availability. It’s designed to save time and effort for users by breaking down the amount of information and forms to fill. In less than two minutes, users can notify their need to a network of verified buyers or sellers. Users are then able to connect and interact faster, compare and select among more and better options, negotiate terms, and place orders online.

Fruitspot has flipped the marketplace model on its head to make it easier and faster for users – instead of searching through hundreds of postings, users simply notify either buyers or sellers and receive responses from those that are interested. This fundamental difference allows the platform to ensure products on the marketplace are actually available, rather than providing outdated postings of products that might not be available anymore – a typical headache for users of B2B marketplaces.

The platform also boasts a consolidated inbox design, where users can easily monitor their orders in one intuitive screen, compare offers side-by-side, and negotiate terms and details with their counterparts using an easy messaging service.

Reliable, verified buyers and sellers

Commercial buyers and sellers of fresh products now have an incredible way to connect with a better network, faster and effortlessly. Fruitspot has built and verified a network of growers, distributors, retailers, and foodservice companies – from the largest companies, to local and specialized businesses.

Each and every user is verified before their first transaction, to make sure they are reliable and qualified. The Fruitspot Verification Program (FVP) is a five-step process that considers registry information, interviews, partner surveys, PayPal security information, credit history, and certified online resources to approve users that wish to join the platform.

Every user has a set of ratings on Fruitspot – there are scores for reputation, reliability, quality, and value. It also includes a history of reviews from previous partners, and users continue to enhance these ratings after every transaction is completed. Fruitspot’s Support Team actively monitors ratings and reviews to make sure its active users are always the best and most reliable. The Team also moderates access for any user that needs improvement.

Personal support, on-demand

A key component of the platform is human touch and service – a world-class support and troubleshooting center is available whenever users need help. With the right connections and expertise, Fruitspot’s Support Team helps resolve questions and issues related to transportation, logistics, quality assurance, claims, among many other.

Fruitspot has also solved an eternal problem in B2B marketplaces – slow responses or even no responses at all. Any time a user reaches out to the network, the service will send notifications via email, text, and will even place telephone calls for its users. The Support Team then monitors progress and follows-up to make sure every request has a response within a few hours.

Safer trading

Fruitspot never touches payments made from buyers to sellers – payments are more secure when buyers send their payments directly to sellers. However, buyers and sellers can print or save back-up documentation to support their agreement and negotiation – Fruitspot not only provides a full account of negotiations that happen through the platform, but also provides purchase orders once an agreement is in place.

Fruitspot will also provide access to Trade Credit Insurance to make sure sellers get paid and become more competitive by offering credit to buyers.

Pricing & availability

Fruitspot is free to join, with no strings attached. The company first provides free access to its marketplace, verified network, and support center and only charges a service fee if and when a trade is completed. This service fee is currently set at two cents ($0.02) per dollar traded. Discounts are available upon request.

Food waste

Fruitspot has partnered with the United Nations’ Food and Agriculture Organization (FAO), as part of a global network of organizations working to end food waste, which currently adds up to more than 45% of all fruit and vegetable production, and half of which is lost before even reaching consumers. The UN has identified the platform as a solution to reduce food waste caused by market inefficiencies.

Team

Fruitspot has built a team of Country Managers and collaborators in more than 20 countries around the globe. This team provides personal, on the ground support and service for its users. The company has also brought Brent Erenwert on board, who boasts more than 18 years of experience in the industry and was the original founder of Produce Universe. “I am excited to join Fruitspot – I look forward to working with the hundreds of members who have already signed up and help lay the groundwork for several thousand more to join us,” said Erenwert. “Jose has created a beautiful platform, that with my background and experience can deliver what the industry has been hungry for.”

Jose Baptista, CEO and Founder

Jose is the founder and CEO of Fruitspot. He’s part of a new generation of business and marketing strategists with expertise on digital design and user experience.

Jose has built and managed digital businesses for leading brands like Procter & Gamble, Google, Nike, Coca-Cola, Tesco, The Rock & Roll Hall of Fame, FX Networks, Diageo, and American Express.

His work has led to identify and deliver opportunities worth more than $2 billion.

Prior to founding Fruitspot, Jose was Director of Business Strategy at Huge (an IPG company, AdAge A-List), and led strategy groups at Procter & Gamble, Booz & Co., and The Clinton Foundation.

He graduated with an MBA in Strategy, Marketing, and Leadership / Change Management from New York University (NYU) - Stern School of Business.

Jose was brought up within an agricultural heritage family, and is experienced in supply chain, procurement and global business services, areas for which he led operations improvement at Procter & Gamble.

Source: Fruitspot

Fruitspot fruit & veg online marketplace goes live

Original story here

Supermarket buyers can now access a global supply of fruit & veg on one online marketplace after the official launch of trading website Fruitspot.

The site went live last week after months of final testing, and to date had already attracted more than 600 users, said founder and CEO Jose Baptista, with several UK supermarkets signed up.

Fruitspot was designed to “quickly solve urgent needs, frequently caused by excess or shortages in production”, he added. It worked as a matchmaking site between growers and buyers; allowing them to better deal with supply and demand imbalances and crop and yield variability, with growers able to advertise any excess stock they have to sell, and buyers able to post what supplies they are looking for, he added.

“In under two minutes, our users can notify a verified network of buyers or sellers to receive quotes that solve their need faster than anywhere else,” Baptista said. “This makes our platform uniquely valuable to access new markets, partners, and trading opportunities.”

Fruitspot had also joined the UN Food and Agriculture Organization’s Global Initiative on Food Loss and Waste Reduction. The UN had identified the platform as a solution to reduce food waste caused by market inefficiencies, Baptista claimed. 

Fruitspot officially launched!

Press release

Introducing Fruitspot – A faster, real-time platform to trade fresh products

Worldwide debut September, 2016

NEW YORK ― September, 2016 ― Fruitspot unveiled today fruitspot.com, a faster, intuitive platform for commercial buyers and sellers of fresh products to connect and trade. The platform includes three services: a uniquely designed trading marketplace, a verified network of buyers and sellers, and a full-service support center to provide users with the personal help they need while buying or selling fresh products.

More than 600 companies have already joined the platform.

“We've designed Fruitspot to quickly solve urgent needs, frequently caused by excess or shortages in production,” said Jose Baptista, Fruitspot’s CEO. “In under two minutes, our users can notify a verified network of buyers or sellers to receive quotes that solve their need faster than anywhere else. This makes our platform uniquely valuable to access new markets, partners, and trading opportunities.”

“Fruitspot is more than a marketplace – our vision is to provide information and tools to enhance transparency in the market, not only in terms of prices and product availability, but also in terms of product quality, value, and the reliability of every user accepted into our platform,” added Eduardo Bozzolo, Country Manager in Chile.

Unique marketplace design

Fruitspot includes a revolutionary online marketplace that specializes on speed and availability. It’s designed to save time and effort for users by breaking down the amount of information and forms to fill. In less than two minutes, users can notify their need to a network of verified buyers or sellers. Users are then able to connect and interact faster, compare and select among more and better options, negotiate terms, and place orders online.

Fruitspot has flipped the marketplace model on its head to make it easier and faster for users – instead of searching through hundreds of postings, users simply notify either buyers or sellers and receive responses from those that are interested. This fundamental difference allows the platform to ensure products on the marketplace are actually available, rather than providing outdated postings of products that might not be available anymore – a typical headache for users of B2B marketplaces.

The platform also boasts a consolidated inbox design, where users can easily monitor their orders in one intuitive screen, compare offers side-by-side, and negotiate terms and details with their counterparts using an easy messaging service.

Reliable, verified buyers and sellers

Commercial buyers and sellers of fresh products now have an incredible way to connect with a better network, faster and effortlessly. Fruitspot has built and verified a network of growers, distributors, retailers, and foodservice companies – from the largest companies, to local and specialized businesses.

Each and every user is verified before their first transaction, to make sure they are reliable and qualified. The Fruitspot Verification Program (FVP) is a five-step process that considers registry information, interviews, partner surveys, PayPal security information, credit history, and certified online resources to approve users that wish to join the platform.

Every user has a set of ratings on Fruitspot – there are scores for reputation, reliability, quality, and value. It also includes a history of reviews from previous partners, and users continue to enhance these ratings after every transaction is completed. Fruitspot’s Support Team actively monitors ratings and reviews to make sure its active users are always the best and most reliable. The Team also moderates access for any user that needs improvement.

Personal support, on-demand

A key component of the platform is human touch and service – a world-class support and troubleshooting center is available whenever users need help. With the right connections and expertise, Fruitspot’s Support Team helps resolve questions and issues related to transportation, logistics, quality assurance, claims, among many other.

Fruitspot has also solved an eternal problem in B2B marketplaces – slow responses or even no responses at all. Any time a user reaches out to the network, the service will send notifications via email, text, and will even place telephone calls for its users. The Support Team then monitors progress and follows-up to make sure every request has a response within a few hours.

Safer trading

Fruitspot never touches payments made from buyers to sellers – payments are more secure when buyers send their payments directly to sellers. However, buyers and sellers can print or save back-up documentation to support their agreement and negotiation – Fruitspot not only provides a full account of negotiations that happen through the platform, but also provides purchase orders once an agreement is in place.

Fruitspot will also provide access to Trade Credit Insurance to make sure sellers get paid and become more competitive by offering credit to buyers.

Pricing & availability

Fruitspot is free to join, with no strings attached. The company first provides free access to its marketplace, verified network, and support center and only charges a service fee if and when a trade is completed. This service fee is currently set at two cents ($0.02) per dollar traded. Discounts are available upon request.

Food waste

Fruitspot has partnered with the United Nations’ Food and Agriculture Organization (FAO), as part of a global network of organizations working to end food waste, which currently adds up to more than 45% of all fruit and vegetable production, and half of which is lost before even reaching consumers. The UN has identified the platform as a solution to reduce food waste caused by market inefficiencies.

Team

Fruitspot has built a team of Country Managers and collaborators in more than 20 countries around the globe. This team provides personal, on the ground support and service for its users. The company has also brought Brent Erenwert on board, who boasts more than 18 years of experience in the industry and was the original founder of Produce Universe. “I am excited to join Fruitspot – I look forward to working with the hundreds of members who have already signed up and help lay the groundwork for several thousand more to join us,” said Erenwert. “Jose has created a beautiful platform, that with my background and experience can deliver what the industry has been hungry for.”

Jose Baptista, CEO and Founder

Jose is the founder and CEO of Fruitspot. He’s part of a new generation of business and marketing strategists with expertise on digital design and user experience.

Jose has built and managed digital businesses for leading brands like Procter & Gamble, Google, Nike, Coca-Cola, Tesco, The Rock & Roll Hall of Fame, FX Networks, Diageo, and American Express. His work has led to identify and deliver opportunities worth more than $2 billion.

Prior to founding Fruitspot, Jose was Director of Business Strategy at Huge (an IPG company, AdAge A-List), and led strategy groups at Procter & Gamble, Booz & Co., and The Clinton Foundation. He graduated with an MBA in Strategy, Marketing, and Leadership / Change Management from New York University (NYU) - Stern School of Business.

Jose was brought up within an agricultural heritage family, and is experienced in supply chain, procurement and global business services, areas for which he led operations improvement at Procter & Gamble.

Press Contacts:

Jose Baptista, CEO | josebaptista@fruitspot.com | (917) 428-824

Fruitnet: Online dating for fresh produce

Original story here

They describe themselves as the matchmakers of fresh produce – but what does this latest wave of fruit and veg e-commerce platforms offer suppliers?

 

Trading fresh produce online is nothing new. The first e-commerce sites targeting the commercial fruit and vegetable sector started appearing in the 90s, but an immature internet and low investment into technology stunted any potential growth. But now, driven by ever-more sophisticated technology, and the exponential interest in online from China and Asia more widely, there are some new kids on the block, and they’re determined to succeed. 

The founder of new e-commerce site Fruitspot, Jose Baptista, believes the fresh produce industry will one day choose to trade online as the preferred option. “This industry needs e-commerce to happen,” he says. “There are big problems to solve – we need to reduce food waste and we need to create more transparency in the market. If you’re a grower and have extra produce, you can go online, enter a form for what you have and you’ll receive an alert for anything that matches it.”

Fruitspot, due to launch in the next few weeks, has been in development for around a year and like other online trading platforms it offers a matchmaking service for produce buyers and sellers to trade across the globe. Baptista has also specifically chosen to enter the market by promoting its ability to deal with gluts or shortages. “In the last five years, others have tried to start similar businesses with varying degrees of success. If it’s an add-on to their full-time produce business, success is hard,” he explains. “Sometimes they have very good contacts in the industry, but running an e-commerce site is not a produce business – it’s a technology business. On things like ease of use and design, produce e-commerce has been poor. Investment has either been minimal or excessive.”

With a background in business strategy and user experience, Baptista says he has built a database of 45,000 contacts. The company also has the president of US supplier Brothers Produce, Brent Erenwert, on board as director of innovation. Presenting e-commerce as an option remains the biggest challenge, says Baptista, and it’s fair to say that while Asia may be leaps ahead in online trading for B2B, the concept is still largely alien in Europe. 

Aside from promotion and education, Baptista is convinced the skills behind an e-commerce site for produce are vital – and in this he is joined by fellow e-commerce site founder, Anil Chopra, of Indian company Vegfru. 

“The fresh produce sector has remained underserved by technology because of the trade complexity – a long chain of intermediaries; perishability; opacity, price volatility; lack of standardisation; easy capital availability etc,” says Chopra. “But more so because of the low availability of people who understand both fresh produce trade and modern technology platforms.”

Chopra sees his site, which has been in operation for a year and is “extremely successful” according to Baptista, as a “virtual marketplace where the small traders at the bottom of the pyramid can freely trade their products using appropriate modern technology irrespective of geographic, cultural, regulatory, or logistical boundaries.” Vegfru is essentially a matchmaker, he says, and works by charging access fees to use the platform, in addition to fees for successful transactions.

Speaking about Vegfru, Baptista says: “They are making hundreds of transactions a month, which is pretty successful in a short space of time. If it works in India then it should work in Europe and the US.”

As tech giants such as Amazon, Google and Alibaba continue to revolutionise the wider retail landscape, for once it seems as though fresh produce is being offered the chance to keep up with the crowd – it remains to be seen if the concept will take off. 

Brent Erenwert Joins Fruitspot as Director of Innovation

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NEW YORK, NY & HOUSTON, TX - President of Brothers Produce, Brent Erenwert, has been announced as produce industry connection platform, Fruitspot's, new Director of Innovation.

“I am excited to join Fruitspot and look forward to working with the thousands of members who have already signed up and help lay the groundwork for several thousand more to join us,” said Erenwert in a press release. “[CEO] Jose has created a beautiful platform that I feel with my background and experience we can deliver what the industry has been hungry for.”

That background includes more than 18 years in the produce industry, having previously pioneered digital solutions specifically for the industry. Now, while maintaining his role as President of Brothers Produce, Erenwert will use those skills to oversee strategic direction, expansion, and operations of Fruitspot’s online industry network and social platform.

“I am thrilled that Brent will be joining our team,” Jose Baptista, CEO of Fruitspot, commented. “He shares ourvalues and focus on innovation, and he places the same strong emphasis as we do on the user experience and providing real value for the industry. He has shown himself to be an extraordinary leader throughout his career, with a proven track record in both produce and building online networks for the industry.”

The company's technological network and social platform will seek to connect commercial buyers and sellers of fresh products faster, enabling the following to find new partners, manage their contacts, and solve business needs:

  • Growers

  • Shippers

  • Wholesale distributors

  • Retailers

  • Foodservice companies

Taking place on one free online platform, with on-demand support and troubleshooting service, the company added that it will be available in more than 100 countries as of this month

Mercado on-line para o produto fresco pronto para lançar no próximo mês

Original story here

Mercado on-line para o produto fresco pronta para lançar no próximo mês

Fruitspot.com é um mercado online destinados a satisfazer necessidades urgentes de compradores de produtos frescos e vendedores. "Somos uma janela em tempo real para as pessoas que estão olhando para comprar ou vender produtos frescos no mercado spot", diz José Baptista, CEO da Fruitspot. A empresa construiu uma rede de usuários que inclui mais de 45.000 produtores, transportadores, distribuidores e varejistas de os EUA, América Latina e Europa. Todas essas empresas são verificados antes de sua primeira operação, a fim de proporcionar segurança aos usuários Fruitspot.

Fruitspot também estabeleceu uma rede de gestores país nos mercados mais importantes em todos os EUA, Europa e América Latina - com representantes locais em países como Brasil, Chile e Espanha.

Centro de Apoio
Fruitspot é mais do que um mercado. Além de fornecer uma plataforma online, a empresa também oferece um centro de apoio para resolver problemas e acompanhamento de forma proativa para fornecer a velocidade, disponibilidade e serviço necessário para resolver questões urgentes. No caso de um vendedor ou comprador não receber uma resposta dentro de algumas horas, a equipe de suporte ajuda por fazer chamadas telefônicas. A equipe também está disponível para ajudar na solução de problemas em geral, por exemplo, com desafios logísticos. "Acreditamos que esta é uma diferença fundamental na forma como fazemos negócios. Nós não somos um corretor, e estamos mais do que apenas um diretório ou um mercado online tradicional - Nosso objetivo é ajudar a colocar produtos disponíveis no mundo, e, assim, fornecer o apoio humano que ajuda a nossos usuários a resolver problemas urgentes, muitas vezes relacionados com excesso ou escassez de produto ", disse Baptista.

Livre para se juntar, livre para usar
A plataforma é livre para entrar e livre para usar. A empresa fornece seu centro plataforma, rede e suporte, e só irá cobrar uma taxa de serviço se um comércio é concluída com êxito. Baptista tem vindo a construir relacionamentos com alguns dos maiores produtores, transportadores, distribuidores e varejistas do país. Entre os seus usuários, Fruitspot assinou Whole Foods Market e, mais recentemente, FreshDirect. "Eles tiveram a oportunidade de rever o conceito e são muito animado", compartilhada Baptista.

Limitando o desperdício de alimentos
Fruitspot também é parceira do Programa Ambiental das Nações Unidas (UNEP), como parte de sua Sustentável Programa Sistemas Alimentares de 10 anos. Trinta por cento dos alimentos produzidos no mundo é desperdiçado antes mesmo de chegar aos consumidores. A ONU está confiante de que Fruitspot tem a capacidade de contribuir como parte de seus esforços globais para reduzir o desperdício de alimentos.

"Começamos a construir Fruitspot cerca de nove meses atrás e, atualmente, 350 usuários já se inscreveram como parte de nossa versão beta," Baptista mencionado. "Recebemos uma grande quantidade de feedback positivo e emoção", acrescentou. A empresa está actualmente a analisar e assinar-up mais usuários que se preparam para lançar para o público em mais de 100 países.

Fruitspot.com ernennt neuen Geschäftsführer für Innovation

Original story here

Die Onlineplattform für gewerbliche Käufer und Verkäufer von Obst und Gemüse Fruitspot.com gab bekannt, dass Brent Erenwert, Präsident von Brothers Produce und Gründer von Produce Universe, als Geschäftsführer für Innovation zu dem Team hinzukommt. Erenwert wird die Aufsicht für die strategische Richtung, Expansion und den Betrieb des Online-Industrienetzwerkes und die soziale Plattform Fruitsport haben, die bereit ist, neu zu definieren, wie die Nutzer in der Obst- und Gemüseindustrie Verbindung aufnehmen und ihr berufliches Netzwerk ausbauen, so die Gruppe.


Fruitspots Onlineindustrienetzwerk und soziale Plattform werden tausenden von Erzeugern, Lieferanten, Großhandelsvertrieben, Einzelhändlern, Lebensmittelserviceunternehmen ermöglichen, neue Partner zu finden, ihre Kontakte zu verwalten und Geschäftsbedürfnisse zu lösen, alles in einer intuitiven und kostenlosen Online-Plattform.


"Ich bin hocherfreut, das Brent in unser Team kommen wird“, sagte Jose Baptista, Hauptgeschäftsführer (CEO) von Fruitspot. „Er teilt unsere Werte und unseren Fokus auf Innovation und er legt die gleiche starke Betonung auf die Nutzung von Erfahrung und die Lieferung von realem Wert für die Industrie wie wir. Er hat sich seine Karriere hindurch als eine außergewöhnliche Führungsperson mit einer belegten Erfolgs- und Erfahrungsgeschichte sowohl bei Obst und Gemüse als auch dem Aufbau von Online-Netzwerken für die Industrie erwiesen.“

"Ich bin sehr froh, zu Fruitspot zu kommen, und freue mich, mit den tausenden von Mitgliedern zu arbeiten, die sich bereits angeboten haben, das Fundament für einige Tausend mehr zu legen, die zu uns kommen“, sagte Erenwert. „Jose hat eine wundervolle Plattform geschaffen, sodass ich mit meinem Werdegang und meinen Erfahrungen liefern kann, wonach die Industrie verlangt.

Online marketplace for fresh produce Fruitspot due to launch in August

Original story here

Online fruit & veg trading site Fruitspot will officially launch at the start of August and has already signed up over 200 UK companies, including major retailers.

The US ­based matchmaking site, which pairs supermarket buyers in need of emergency fruit & veg supplies with sellers across the globe, was setup to enable growers and buyers to better deal with supply and demand imbalances. It will be available in more than 100 countries.

“We are a real-time window for people who are looking to buy or sell fresh products in the spot market,” says Jose BaptistaFruitspot’s CEO. The company has built a network of users that includes more than 45,000 growers, shippers, distributors and retailers from the US, Latin America and Europe. All these companies are verified before their first transaction in order to provide security to Fruitspot users. 

Fruitspot has also established a network of country managers in the most important markets across the US, Europe, and Latin America – with local representatives in countries such as Brazil, Chile, and Spain.

Fruitspot is also a partner of the United Nations Environment Programme (UNEP), as part of their 10-year Sustainable Food Systems Programme. Thirty percent of food that is produced globally is wasted before it even reaches consumers. The UN is confident that Fruitspot has the ability to contribute as part of their global efforts to reduce food waste.

To view their website, CLICK HERE.

There have been a number of similar ventures such as this in recent times with limited success, so will be very interesting to see how this particular model develops. What do you think? Will it work?

Fruit & Veg trading site to launch in August

Original story here

Online fruit & veg trading site Fruitspot will officially launch at the start of August and has already signed up over 200 UK companies, including major retailers.

The US-based matchmaking site, which pairs supermarket buyers in need of emergency fruit & veg supplies with sellers across the globe, was set up to enable growers and buyers to better deal with supply and demand imbalances. It will be available in more than 100 countries.

Brent Erenwert joins Fruitspot as Director of Innovation

Original story here

NEW YORK AND HOUSTON ― July, 2016 ― Fruitspot.com announced today that Brent Erenwert, President of Brothers Produce and founder of Produce Universe, will be joining the online platform team as a Director of Innovation.

Erenwert will have oversight of the strategic direction, expansion and operation of Fruitspot’s online industry network and social platform, which is set to redefine how users across the fresh products industry connect and build their professional network. Fruitspot’s online industry network and social platform will enable thousands of growers, shippers, wholesale distributors, retailers, and food service companies to find new partners, manage their contacts, and solve business needs, all in one intuitive –and free– online platform.

“I am thrilled that Brent will be joining our team,” said Jose Baptista, CEO of Fruitspot. “He shares our values and focus on innovation, and he places the same strong emphasis as we do on the user experience and providing real value for the industry. He has shown himself to be an extraordinary leader throughout his career, with a proven track record in both produce and building online networks for the industry.”

“I am excited to join Fruitspot and look forward to working with the thousands of members who have already signed up and help lay the groundwork for several thousand more to join us,” said Erenwert. “Jose has created a beautiful platform that I feel with my background and experience we can deliver what the industry has been hungry for.”

Erenwert has more than 18 years in the produce industry, including pioneering digital solutions as founder of Produce Universe, acquired by Vance Publishing in 2013. Fruitspot.com is the fastest platform to connect and trade fresh products. Available in +100 countries starting in August 2016, Fruitspot is a faster, intuitive platform for commercial buyers and sellers of fresh products to connect and trade, faster. Fruitspot includes a professional network, a trading marketplace, and an on-demand support and troubleshooting service.